Jonathan Mildenhall


Jonathan started his career as a graduate trainee in 1990 at McCann-Erickson and over the next 15 years Jonathan rose rapidly through the ranks of the London Ad industry working at some of the world’s most respected agencies including BBH, Lowe Howard Spink, Howell Henry, TBWA and Mother. During this time he also worked on some of the world’s most compelling brands including Audi, Smirnoff, General Motors, Guinness and Playstation. In 2005 Jonathan spent the summer at Harvard Business School on the Advanced Management Program before joining the Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007 Jonathan lead the introduction of Coca-Cola’s global marketing platform “Open Happiness,” an initiative that helped contribute to the most profitable growth period in 20 years. ‘Open Happiness’ went on to become Coke’s most awarded marketing platform in history and helped snare the prestigious accolade of 2013’s Creative Marketer Of The Year at the Cannes Lions International Festival Of Creativity.

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