It’s hard to believe that the long, lazy days of summer are almost upon us – and in 2017, the summer season is poised to be the busiest summer yet for Airbnb. With bookings doubling over 2016, we’re projecting that this summer will be the biggest travel season yet on Airbnb by a wide margin.
Since launching Trips, we’re getting more insight than ever not only on where guests are staying, but what they’re doing while they travel.
Trending Destinations
It’s no surprise that summer travel is synonymous with beach time for many travelers – and that’s reflected in trending destinations this year, with high growth in seaside enclaves. Based on growth in Memorial Day weekend bookings over this time last year, here are some of the destinations that have doubled or more in bookings:
- Havana, Cuba – 940%
- La Ciotat, France – 675%
- Salou, Spain – 463%
- Tainan, Taiwan – 424%
- Levanto, Italy – 313%
- Hanoi, Vietnam – 261%
- Scarborough, England – 258%
- Prince Edward, Canada – 243%
- Destin, Florida – 232%
- Rosarito, Mexico – 231%
Top Overall Destinations + Popular Listings
Despite the beach weekend or two (or four), cities are still the most popular overall destinations even in summer. Below are the most-booked destinations for this weekend, along with the most-wishlisted listing per city:
- London – Stylish House Close to River Thames
- Paris – Parisian Loft with Terrace
- Barcelona – Charming, Spacious Apartment with Great Location
- Rome – Brand New Loft Close to Colosseum
- Tokyo – Old Folk Housen
- Madrid – Private Studio in Sol, Madrid
- Osaka – Design Loft in Osaka
- Lisbon – Attic with Terrace in Old Lisbon
- Prague – Newly Updated Studio
- Amsterdam – Private Studio with Balcony and Two Bikes
Most Popular Guidebooks
With Guidebooks, travelers can easily discover authentic spots to eat, drink and hang out recommended by local hosts and insiders. Our most-viewed Guidebooks offer a glimpse into what travelers are most interested in in top travel markets. Here are some of the most-viewed Guidebooks in our most popular cities:
- Los Angeles – Gluten-free Living
- Seoul – Traditional Markets
- Havana – Day Trips
- Nairobi – Modern Street Style
- London – Unusual Museums
- Paris – Vintage Fashion
- San Francisco – House Music
- Tokyo – Tsukiji fish market
- Sydney – Tattoo Parlours
- Detroit – Motor City Car Culture
Most Popular Experiences
Experiences booking data show that food and cooking activities are consistently popular among top markets, but that Airbnb guests don’t shy away from sports, music and arts-oriented excursions, either. Below are some of the top booked Experiences by market (as of early May 2017):
- Barcelona – Tapalicious
- Los Angeles – The Hollywood Sign Hike
- Paris – Laugh Your Way Through the Louvre
- Florence – Cooking in Chianti Hills
- San Francisco – Sunset Silent Disco Yoga
- Rome – Family Vineyard
- Seoul – Homestyle Seoul Cooking 101
- Harlem – If These Walls Could Talk
- Tokyo – Local Shop, Cook, and Eat
- Havana – The Cuban Paladar Inside
- Sydney – Bondi Surf & Turf
- London – Fabulous Fascinators, Afternoon Tea
- Osaka – Enjoy Homemade Udon & Soup
- Seattle – Progressive Dinner
- Bangkok – Thai Delight
- Miami – MIA’s Cuba Sights and Bites
- Detroit – Motor City Rocks
- Cape Town – Movers and Makers
- Toronto – Sake A to Z
- Provence – Ebike Calanques Trilogy
- Delhi – Coffee Culture
- Portland – Dynamic Oregon Wines
- Shanghai – Soup Dumpling Making
- Singapore – One Kind House
For more on Airbnb summer trends, download the infographic here.
